Indeed. The pop-up was quite a throw off too. I clicked it simple for shits and giggles, to see if it redirected to an https:// site (so at least I know I'd be dealing with more intelligent phishers, since most people only use http for phishing, silly nubs). However, after the popup, I quickly dismissed any thoughts of it not being entirely bullshit, and didn't even bother to see if it was https or not

Edit: Because the older generation doesn't know jack about the internet or how to tell when they're being scammed. Kinda like how old people get scammed out of thousands by door to door salesmen, just over the net and with a much larger target demographic.